LumaScanner
The complete automated vehicle assessment platform for dealers
LumaScanner
LumaScanner by Tractable was designed with a different philosophy: invest in cloud computing, artificial intelligence, and assessment accuracy while keeping the on-site hardware simple, reliable, and easy to maintain. By leveraging advanced AI processing in the cloud, LumaScanner delivers rapid results, high accuracy, and a lower-complexity installation.
Key Features
Fast AI-powered analysis
High accuracy damage and condition detection
Simplified hardware architecture
Low risk of operational downtime
Seamless integration with existing dealership workflows
VDP Ready - Merchandising Photography
REAL, Authentic Pictures
When paired with a Dealermade Photo Studio, LumaScanner becomes part of a complete merchandising solution that captures and presents vehicles professionally, consistently, and authentically.
Real vehicles deserve real photography. Studio-quality, authentic images showcase the actual condition of the vehicle while presenting it in the most professional manner possible. Authentic imagery builds consumer confidence, creates stronger first impressions, and helps inventory stand out in a crowded marketplace.
Today's buyers are highly visual and increasingly skeptical of digitally manipulated content. Real photographs establish credibility and allow customers to shop with confidence before ever visiting the dealership.
LUMASCANNER - UVEYE COMPARISON
VDP Ready - Merchandising Photography Option
AI, Altered Pictures
AI-generated imagery can recreate the appearance of a vehicle by assembling and enhancing captured data to produce polished digital representations for Merchandising. These images may include perfected paint surfaces, corrected wheel appearance, removed blemishes, enhanced reflections, and digitally generated backgrounds.
While visually appealing, AI-generated imagery may not always represent the vehicle's actual condition. Chips, scratches, dents, wear, and other real-world imperfections can be minimized or omitted from the final presentation.
Consumers are becoming increasingly adept at recognizing artificial imagery. When online expectations differ from the vehicle they encounter in person, the resulting loss of trust can negatively impact credibility, customer satisfaction, and ultimately the dealership's reputation.
UVeye®
UVeye® incorporates a significantly larger amount of hardware, computing, cameras, and lighting directly into the scanning structure. While capable of delivering similar inspection outcomes, this approach generally requires a larger equipment investment and introduces additional points of potential maintenance.
Considerations
Compare hardware infrastructure
Compare equipment investment and services to the LumaScanner offering.
Compare operational dependency on multiple integrated systems
LumaScanner and Dealermade Photo Studios
In a single 15-second drive-thru process, the combined power of LumaScanner and Dealermade transforms vehicle inspection, merchandising, and customer engagement into one seamless workflow.
As the vehicle passes through the system, LumaScanner captures comprehensive exterior and undercarriage imagery while Tractable's AI instantly analyzes the vehicle's condition. Within moments, a detailed, photo-backed Condition Report (CR) is generated and distributed to the appropriate department. Whether used for new vehicle arrival inspections, manufacturer damage claims, used vehicle acquisition evaluations, reconditioning planning, service lane inspections, or customer-facing condition reports, the information is immediately available to drive faster and more informed decisions.
Simultaneously, Dealermade's 16-camera imaging system captures a complete merchandising package, including high-resolution vehicle photography, interactive media, and a branded 360° Spin presentation. At the conclusion of the same 15-second session, vehicle images are automatically processed, published to the dealership website, distributed to third-party marketplaces, and made available for social media marketing and customer communications.
The result is a single-pass solution that eliminates redundant processes, accelerates vehicle readiness, improves inspection accuracy, enhances customer transparency, and maximizes merchandising quality. From vehicle arrival to online presentation, from condition reporting to customer engagement, the pairing of LumaScanner and Dealermade delivers a complete end-to-end solution that does it all—faster, more consistently, and with greater profitability.
Arrival Condition
Vehicle inspections at arrival provide a documented record of the vehicle’s condition before service begins, helping to minimize or completely eliminate disputes regarding pre-existing damage. By capturing and reviewing the vehicle’s exterior condition at check-in, dealerships create a transparent and professional service experience that builds customer trust and confidence.
For customers, the inspection process provides reassurance that their vehicle's condition has been accurately documented and that any existing dents, scratches, chips, or damage are clearly identified before service work starts. For dealerships, it serves as a valuable layer of protection against costly damage claims, misunderstandings, and uncomfortable conversations that can negatively impact customer satisfaction and CSI scores.
The result is greater transparency, improved customer relationships, reduced liability exposure, and a more efficient service operation that protects both the customer and the dealership.
Tire Condition
The system consolidates all tire-related detections into a single, comprehensive report, providing service advisors and customers with a complete view of tire condition at a glance. By combining tread depth measurements, tire wear patterns, sidewall observations, tire specifications, and other relevant findings into one easy-to-understand report, the process eliminates guesswork and ensures nothing is overlooked.
Each detection is supported by high-quality photographic evidence, creating a transparent and verifiable record for every vehicle inspected. This photo-backed documentation increases customer confidence, improves advisor credibility, and helps justify recommended tire services or replacements with clear visual proof.
The result is more accurate inspections, stronger customer trust, improved service lane efficiency, and greater opportunities to identify and capture tire-related revenue while maintaining complete transparency throughout the customer experience.
Exterior Condition
High-resolution imaging uncovers cosmetic repair opportunities that are often missed during a traditional service lane walk-around. Detailed photos capture scratches, paint chips, scuffs, dents, dings, bumper damage, and other exterior imperfections with exceptional clarity, creating a comprehensive visual record of the vehicle's condition at the time of service.
By automatically identifying and documenting these cosmetic issues, service advisors are equipped with compelling visual evidence to discuss paint correction, touch-up, paintless dent repair (PDR), wheel repair, and other appearance reconditioning services with customers. Rather than relying solely on verbal recommendations, advisors can present clear, photo-backed opportunities that help customers better understand the condition of their vehicle and the value of recommended repairs.
The result is increased customer awareness, higher acceptance rates for cosmetic repair recommendations, and additional high-margin revenue opportunities for the service department. At the same time, customers benefit from maintaining their vehicle's appearance, preserving resale value, and addressing minor damage before it becomes more costly to repair.
Windshield Damage
Advanced scanning technology automatically detects windshield chips, cracks, and other glass damage as vehicles enter the service lane, identifying issues that may go unnoticed during a routine inspection. High-resolution imaging and automated analysis create a documented record of the damage, allowing service advisors to quickly assess the severity of the condition and determine whether a repair or replacement is recommended.
Early detection is critical, as even minor chips can rapidly expand into larger cracks due to temperature changes, road vibrations, and everyday driving conditions. By identifying glass damage at the time of service, dealerships can proactively recommend affordable repairs before the issue worsens and requires a significantly more expensive windshield replacement.
The photo-backed documentation also helps advisors communicate findings more effectively, providing customers with clear visual evidence of the damage and the associated safety risks. This transparency increases customer confidence, improves repair authorization rates, and creates additional service revenue opportunities while helping customers maintain vehicle safety, structural integrity, and unobstructed visibility on the road.
Underbody Condition
Advanced undercarriage and vehicle condition scans automatically identify fluid leaks, corrosion, rust, damaged components, and missing or broken parts that may otherwise go undetected during a conventional visual inspection. By capturing detailed, high-resolution images of critical vehicle systems and components, the technology provides service advisors and technicians with a comprehensive view of the vehicle's condition at the time of service.
Early detection of oil leaks, coolant leaks, transmission fluid seepage, rust-related deterioration, worn mounting points, damaged shields, broken brackets, and missing hardware enables dealerships to address developing issues before they escalate into major mechanical failures, unexpected breakdowns, or costly repairs. The system creates a photo-backed record of each finding, allowing advisors to clearly demonstrate concerns to customers rather than relying solely on written recommendations or verbal explanations.
This visual transparency improves customer understanding and trust while increasing approval rates for necessary maintenance and repair work. At the same time, dealerships benefit from identifying additional service opportunities, improving vehicle safety, reducing comebacks, and helping customers avoid more extensive and expensive repairs in the future. The result is a more proactive service experience that protects vehicle reliability, enhances customer satisfaction, and generates additional service department revenue through documented, evidence-based recommendations.
Appraisals
Comprehensive vehicle appraisals provide a deeper level of inspection by uncovering hidden damage, undercarriage concerns, leaks, corrosion, and missing or damaged components that are often missed during a traditional trade evaluation. Advanced imaging and scanning technology capture critical vehicle condition data without requiring the vehicle to be lifted, allowing dealerships to perform faster, more accurate appraisals directly in the service drive, appraisal lane, or acquisition process.
By identifying potential mechanical and structural issues early, appraisers gain a more complete understanding of the vehicle's true condition and reconditioning requirements before a purchase or trade offer is finalized. This eliminates costly surprises discovered later in the reconditioning process, helping dealerships avoid overvalued trade-ins and reducing unexpected repair expenses that can erode front-end gross profit.
The detailed, photo-backed documentation also provides objective evidence to support appraisal decisions, allowing managers to confidently explain vehicle valuations and condition-related deductions to customers. This transparency improves trust during the appraisal process while ensuring trade values accurately reflect the vehicle's condition.
The result is more precise vehicle acquisitions, lower reconditioning costs, improved inventory profitability, faster appraisal workflows, and stronger protection against hidden-condition losses that can significantly impact dealership margins.
High Volume Claims
When severe weather strikes, vehicle damage claims can surge overnight, overwhelming traditional inspection processes and creating significant bottlenecks for insurance carriers, repair facilities, dealerships, and catastrophe response teams. The challenge is not only managing the sudden increase in claim volume but also finding enough qualified personnel to inspect, document, and process every damaged vehicle in a timely manner. As claim backlogs grow, customer wait times increase, satisfaction declines, and revenue opportunities can be lost.
LumaScanner transforms catastrophe response with a high-speed, drive-thru scanning solution designed to handle large volumes of vehicles quickly and consistently. Rather than relying on labor-intensive manual inspections, vehicles simply drive through the scanning lane where advanced imaging technology captures comprehensive, high-resolution documentation of the vehicle's condition in seconds. Every scan produces a detailed digital record that can be reviewed, analyzed, and shared immediately, dramatically increasing throughput while maintaining consistent inspection quality.
This scalable approach enables organizations to process significantly more vehicles per day without the need to rapidly recruit, train, and deploy large numbers of inspectors. Whether responding to hail events, hurricanes, flooding, or other weather-related incidents, LumaScanner helps ensure that every damaged vehicle is captured, documented, and evaluated efficiently.
The result is faster claim processing, reduced operational strain, improved customer experience, greater inspection consistency, and the ability to capture every opportunity when demand is at its highest. When the next storm arrives, LumaScanner provides the capacity, speed, and automation needed to keep operations moving and customers served.
Condition Reports
The LumaScanner captures comprehensive, high-resolution images of every vehicle, creating a detailed digital record of its condition within seconds. Built on years of applied research and trained on millions of data-rich images, Tractable's artificial intelligence delivers fast, accurate, and consistent vehicle assessments that help dealerships identify condition issues, document findings, and uncover revenue-generating opportunities with exceptional efficiency.
The result is a highly detailed, photo-backed Condition Report (CR) that serves multiple dealership departments and workflows from a single vehicle scan.
1. Customer Condition Report (Customer CR)
The Customer CR provides a transparent, professional presentation of the vehicle's condition, recommended services, estimated costs, and supporting evidence. Every finding is backed by high-resolution photographic documentation, allowing service advisors to clearly communicate concerns and recommendations with confidence. The report can be digitally shared with all vehicle decision-makers, whether they are in the dealership, at home, or at work, helping accelerate approvals and improve customer trust through objective, visual evidence.
2. Reconditioning Condition Report (Recon CR)
As vehicles enter the Dealermade Photo Studio, a Recon CR is automatically generated and distributed to the reconditioning team. This allows recon planning to begin immediately upon vehicle acquisition, eliminating delays associated with traditional inspection processes. Combined with Day One Merchandising, dealerships can significantly reduce inventory turn times by identifying cosmetic, mechanical, and appearance-related reconditioning needs earlier in the process. Recon managers receive actionable information sooner, helping streamline workflows, reduce bottlenecks, and accelerate frontline readiness.
3. New Vehicle Arrival & Claim Condition Report
The CR also serves as a powerful new vehicle arrival inspection and claim management tool. Upon delivery, vehicles can be scanned and documented within minutes, creating a comprehensive record of any transportation-related damage, cosmetic defects, missing components, or condition concerns. Detailed photographic evidence, repair estimates, and supporting documentation can be generated instantly, helping dealerships expedite manufacturer claims, reduce administrative effort, improve reimbursement accuracy, and resolve damage claims more quickly.
Beyond improved communication and documentation, LumaScanner helps dealerships identify additional service and reconditioning opportunities, increase inspection consistency, reduce missed revenue, minimize appraisal risk, and maintain a permanent digital record of vehicle condition. The result is a more efficient and profitable operation that improves customer satisfaction, accelerates inventory turn, supports more accurate vehicle valuations, reduces costly surprises, and generates additional revenue through documented, evidence-based recommendations.
The integration of the LumaScanner into a Dealermade Photo Studio is the perfect match combining high quality pictured confirmation and details within CRs and completing high production merchandising with REAL pictures that serve as a significant profit center.
REAL, authentic, quality pictures
It’s a story with a known result because we all experience it every day in making our own decisions, Real, high-quality images are more convincing, build greater confidence, and consistently win attention over manipulated, artificially altered, or misleading representations. If you were creating a profile on a dating site, would authenticity and presentation matter? Would you choose a photo of yourself standing in a crowded parking lot, or would you select a professionally lit image that presents you at your best while still being completely authentic?
Vehicle merchandising is no different. Online shoppers make decisions in seconds, and the quality of the presentation influences whether they click, engage, and ultimately choose your vehicle. The goal isn't to alter reality, it's to present the vehicle professionally, authentically, and in the best possible light. Authentic, high-quality imagery builds trust, creates stronger first impressions, and helps your inventory stand out in a crowded marketplace.
In automotive retail, REAL, authentic, studio-quality vehicle photography delivers one of the highest returns on investment of any productivity tool a dealership can implement. Yet many dealerships continue to rely on low-quality parking lot photography enhanced with AI-generated edits, digitally altered backgrounds, or image manipulation techniques. While these shortcuts may appear convenient, they often create doubt in the buyer's mind. If the background has been altered, what else has been changed? When customers arrive and discover the vehicle presentation doesn't match the online representation, trust is immediately diminished.
There is no shortcut to professionalism. Consumers recognize quality, consistency, and authenticity. Poor photography with digitally altered surroundings is often perceived as exactly what it is… a shortcut.
Because the majority of dealerships still market vehicles using inconsistent parking lot photography, investing in a fully automated, high-production photo studio creates a significant competitive advantage. Consistent, REAL, studio-quality imagery helps vehicles stand out in crowded third-party marketplaces where buyers compare dozens of nearly identical vehicles within seconds. The dealership that presents inventory with superior imagery earns more attention, generates more VDP engagement, and ultimately wins more clicks.
Win the Click. Win More Sales.
The average franchise dealership presenting Dealermade Photo Studio high-quality merchandising in 3rd party advertising (ex. Autotrader, Cars.com) gains an estimated 26.3 additional vehicle sales per month simply by creating a more compelling first impression that attracts more shoppers to engage with inventory.
Sell Faster with Day ONE Merchandising.
Speed matters. Every day a vehicle waits to be photographed, merchandised, and published online is a day lost from its selling opportunity. Dealermade's Day ONE Merchandising system dramatically reduces time-to-market, allowing inventory to be published faster and available for sale sooner. Increased online exposure and additional selling days translate directly into improved inventory turn and increased sales volume.
The average franchise dealership gains an estimated 30.4 additional vehicle sales monthly through faster merchandising and reduced inventory cycle times.
Create an Interactive Buying Experience.
Dealermade's interactive 360° media presentation allows shoppers to engage with inventory in a way static photography cannot. Buyers can examine the vehicle from every angle, increasing confidence, engagement, and time spent on the Vehicle Detail Page (VDP). The result is a more immersive shopping experience that closely replicates viewing the vehicle in person.
The average franchise dealership gains an estimated 7.1 additional vehicle sales monthly through enhanced shopper engagement and interactive media experiences.
Keep It Real.
Real, authentic vehicle photography communicates professionalism, quality, and transparency. Regardless of how perfected a vehicle presentation becomes, customers know when it is genuine. A vehicle's reflective surfaces naturally mirror its environment. Reflections change from image to image, lighting conditions vary, and authenticity is visible in every detail. A vehicle is, in many ways, a mirror—it never lies.
Take the time to present inventory at its absolute best, but keep it real. Authenticity builds trust. Trust wins the click. And the click is where every sale begins.