Combined ROI Analysis
Day ONE Merchandising
3rd Party enhanced Results
Higher VDP Engagement
DealerMade Comprehensive ROI Dashboard Suite

Dealermade ROI Suite

Comprehensive modeling matrix evaluating time-to-market latency, 3rd-party advertising conversions, and interactive media engagement.

1. Day ONE Merchandising

Operational & Profit Inputs
Avg. Days - Arrival to Merch. (A1) User input baseline value
Avg. TURN RATE (B1) Days to turn total inventory scale
Avg. Mo. Inventory (C1) Active vehicle floorplan volume
$ Net Profits per Unit (F1) Average combined front/back deal profit
% Net Profit per Unit (G1) Net margin ratio constraint
%
Calculated Outputs
Avg. Mo. Units Sold (D1) Formula: (30 Days / Turn Rate B1) * Inventory C1
202.7
Avg. Daily Units Sold (E1) Formula: Units Sold D1 / 30 Days
6.8
Avg. Sale Price per Unit (H1) Formula: Net Profit F1 / Profit Margin G1
$50,000
Gained Sales days / mo. (I1) Formula: Days to Merch A1 - 1 Day Floorplan Recovery
4.5
Add. Units Sold / mo. (J1) Formula: Gained Sales Days I1 * Daily Units Sold E1
30.4
Gained Mo. Net Profits (K1) Formula: Additional Units J1 * Net Profit F1
$38,007

2. 3rd Party Marketing

Digital Spend & Baseline Clicks
Digital Spend per VIN (A2) Third party advertising allocation per car
Digital Mo. Budget (B2) Formula: Spend per VIN A2 * Mo. Inventory C1
$100,000
SRP to VDP Clicks - Base (C2) Current search listing click-through baseline
%
VDP to CTA Clicks - Base (D2) Current detail page lead conversion baseline
%
Dealermade Impact Variables
SRP to VDP Clicks (E2) Formula: Baseline Clicks C2 * 2.5X Performance Lift
3.0% 2.5X
VDP to CTA Clicks (F2) Formula: Baseline Clicks D2 * 168% Authentic Picture Lift
8.4% 168%
Additional Units Sold (G2) Formula: Monthly Units Sold D1 * 12% Cox Analytics Multiplier
24.3 +12%
Gained Mo. Net Profits (H2) Formula: Additional Units G2 * Net Profit F1
$30,405

3. Interactive 360 Media

Traffic & Engagement Inputs
Number of Visitors (A3) Monthly total platform organic traffic footprint
Traffic that goes to VDP (B3) Ratio of traffic landing on inventory specs
%
VDP Visitors (C3) Formula: Total Visitors A3 * Traffic to VDP Ratio B3
4,500
Avg. minutes on VDP (D3) Current flat bounce rate session clock engagement
Interactive Enhancements
VDP Mins w/ 360 Media (E3) Formula: Baseline Minutes D3 * 66% Engagement Multiplier
2.5 mins +66%
Added Selling Time (F3) Formula: (Mins w/ Media E3 - Base Mins D3) * Visitors C3 / 60
74.3 hours
Additional Units Sold (G3) Formula: Monthly Units Sold D1 * 3.5% Immersive Content Lift
7.1 +3.5%
Gained Mo. Net Profits (H3) Formula: Additional Units G3 * Net Profit F1
$8,868

Executive Revenue Summary Dashboard

Day ONE Lift
$38,007
3rd Party Ads Lift
$30,405
Interactive 360 Lift
$8,868
Combined Net Monthly ROI
$77,280

Drive-in type in the last 3 digits of the VIN, the system closes doors and takes all pictures in 15 seconds, and drive out.

The tools that perform and deliver the profit.

Drive-thru Photo Studio

Drive-thru details

Carousel Photo Studio

Carousel details

Drive-in type in the last 3 digits of the VIN, the system closes doors and takes all pictures in 1 minute, and drive out.

Photo Booth w/Photo Car

Booth details

Type in the last 3 digits of the VIN in our Media Maker app and select Launch, and the Photo Car will travel around the vehicle and capture all pictures in 2 minutes, then drive out

Day ONE Merchandising Performance

This system utilizes 16 Nikon Mirrorless cameras with a fully protected, strategically lighted environment that creates 25 pictures of interior and exterior, 360 spins, and interior panorama presentations.

This system utilizes 5 Nikon Mirrorless cameras with a fully protected, strategically lighted environment that creates 150 pictures of interior and exterior, 360 spins, and interior panorama presentations.

This system utilizes 1 GoPro 4k camera with a fully protected, strategically lighted environment that creates 50 pictures of interior and exterior, 360 spins, and interior panorama presentations.

Photo Car

Details

Same as Photo Booth without the booth… automated parking lot pictures in 2 minutes.

Same as the Photo Booth without the protected envirorment. .

Media Maker

Details

Same as Photo Car without the Photo Car. manual parking lot pictures in 4 minutes, automated post-production.

Same as Photo Car without the Photo Car… manual parking lot pictures.

Parking Lot Pictures

  • The 3rd Party performance cannot be achieved due to lack of authentic, perfected pictures.

3rd Party Marketing Performance

  • All solutions include 360 spins and interior panorama presentations that gain selling time and performance gains

VDP Engagement Performance

A Dealermade Photo Studio is "All About the Picture"—because great, REAL photos sell more vehicles. But it's also "All About the Profit."

Our automated photography and merchandising solutions help dealerships accelerate inventory readiness, increase inventory turn, reduce costs, and drive higher profits. Explore our ROI calculators to discover how much Dealermade can earn for your dealership.